fbpx

German Postal Service

GERMAN POSTAL SERVICE

This project is a prime example of how a business can take advantage of digital transformation. Deutsche Post has succeeded with our help – Chapeau!

GERMAN POSTAL SERVICE

This project is a prime example of how a business can take advantage of digital transformation. Deutsche Post has succeeded with our help – Chapeau!

deutche_mobile_single_project_correct

THE PROJECT

Logo, Deutsche Post, Logo Deutsche Post

For Deutsche Post, we have developed a product in which we were able to shine with one of our core competencies: data analysis. It is an offline retargeting tool called Consentric. The core function: Anyone who informs themselves online can later be advertised offline by means of a prospectus or advertising letter. The Challenge: Privacy is ensured by IP anonymization and the merging of multiple households into one cluster.