Most of us still remember when they were watching their friends’ and acquaintances’ photos and posts on Facebook. However, a couple of years ago Facebook changed its algorithm. Suddenly a lot of videos and company ads appeared in the timeline. And now Facebook is about to change its algorithm again. In spring 2018 Mark Zuckerberg announced that Facebook will support “meaningful interactions” in the future. This means that interaction between friends, family members and within groups will be more important than business content and media news. Facebook is going back to its roots. The result: it becomes more difficult for companies to market their content on Facebook.